Better late than never, Nissan is finally going to jump into the hybrid market. They have a hybrid Altima coming in 2007, though the technology in that model has been licensed from Toyota. The company will reportedly be launching their own, entirely self-built technology in time for the 2010 model year. This is an interesting shift, since CEO Carlos Ghosn has been fairly vocal in saying that hybrids don’t make a whole lot of business sense because of their low margins, higher production costs and consumers’ unwillingness to pay significantly more for them.

This entry was posted on Wednesday, September 27th, 2006 at 10:23 am and is filed under Travel Insurance [t], Hybrid [t]. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.